Resumes only tell part of the story, but I think mine serves as a good introduction.

SUMMARY

Accomplished public relations and marketing executive with a successful 20-year track record of conceiving, implementing, managing and measuring multifaceted, strategic campaigns that consistently exceed goals. Adept at quickly grasping new marketing challenges, audiences and objectives and efficiently identifying the strategic vision necessary to be successful. Experienced at providing strategic guidance directly to senior management. Effective at cultivating and growing internal and external relationships. Proven ability to lead a diverse team of professionals.

 

PROFICIENCIES

Social Media Platforms	Software & Tools
Twitter, LinkedIn, Facebook, Google+, YouTube, Instagram	Microsoft Office (Word, Excel, PowerPoint, Picture Manager), OneNote, SharePoint, WordPress, salesforce.com, basic HTML

EXPERIENCE

SAAB SENSIS CORPORATION, EAST SYRACUSE, NY                                  2007 – 2014

Senior Public Relations Specialist

Responsible for planning, implementing and measuring external and internal communications programs for an international aerospace and defense company.

• Responsible for developing and maintaining consistent external positioning and messaging within all marketing materials.
• Wrote and edited marketing materials, including brochures, presentations and web copy.
• Oversaw social media presence for company on a number of platforms.
• Planned and managed special events, including trade shows and site visits/demonstrations.
• Provided strategic council, crafted messaging and managed interviews between reporters and corporate representatives.
• Maintained relationships with key trade, consumer and local media as well as customers, associations and third parties.
• Acted as company spokesperson for highly complicated and sensitive matters.
• Worked with design and photography vendors and internal company marketing resources.
• Other responsibilities included internal communications, managing budget and tracking competitor’s messaging.

Results include:

• Established marketing messaging and positioning documents over 20 products within a year.
• Disseminated 24 press releases per year to maintain thought leadership position in the relevant trade media.
• Consistently outperforming direct competitors in total media impressions in top tier trade publications by 33 percent more mentions than nearest competitor.
• Managing more than 50 media interviews per year, including international trade print, consumer print (USA Today and Wall Street Journal), consumer broadcast programs (Fox Business, specific programs for The History Channel and Discovery Channel), and local print and electronic media.

MARK RUSSELL & ASSOCIATES, SYRACUSE, NY                                             1994 – 2007 

(now Eric Mower & Associates)   

Account Supervisor, 2001-2007

Primary responsibility is to provide senior strategic leadership and management to several accounts while operating within a team environment.

• Managed national business media outreach campaign to position Deloitte Consulting (international management consultant) as leader in its field.
  • Secured placements in targeted publications including USA Today, Fortune, CFO Magazine, and Industry Week.
• Led the multidisciplinary marketing communications activities for the Mechanical Service Contractors of America, a national trade association.
  • Successfully completed a number of projects, including a corporate video, members marketing kit, email newsletter, brochures, trade media meetings, webinars and development of multiple web sites.
  • Developed marketing materials and media strategy for group’s cause related campaign, Home Again.
• Managed the ongoing national consumer media relations for the Cellular Telecommunications Industry Associations’ Donate-A-Phone campaign.
  • Served as spokesperson, participated in interviews, led the development of web sites and other marketing materials.
• Established extensive trade media and industry analyst relations for Rocksteady Networks, a start-up software developer, culminating with their launch at a cable industry trade show.
  • Exceeded goal of arranging in-person meetings with leading industry analysts at Yankee Group, Forrester Research, Gartner, and Jupiter Research plus three other analysts and five influential trade publications.
• Actively involved in department-wide management decisions, including professional development, budgeting and new business development.

Senior Account Executive, Public Relations, 1998-2001

Led strategic planning, fiscal management, client contact, client presentations, and management of the account team’s daily assignments for a variety of business-to-business clients.

• Successfully completed brand audits, media training, re-branding initiatives, and crisis communications activities.
• Managed the trade show media relations presence for clients in the aviation, computer peripheral and cellular phone industries.

Account Executive/Assistant Account Executive, Public Relations, 1994-1998

Responsible for developing, executing and measuring integrated campaigns for business-to-business, consumer and non-profit accounts.

Education

B.S., Public Relations, Utica College of Syracuse University, 1992